Amplify Voices

Founded by Pete Carroll, Amplify Voices produces social campaigns, podcasts, and documentaries. We discover, curate, and develop talent for podcasts and community initiatives. Our values are deeply rooted in Pete Carroll’s legacy of compassionate, caring leadership.

“We value every person. We lift every voice. And we believe in every possibility.”

-Pete Carroll, Head Coach of the Seattle Seahawks

Carroll launched Amplify Voices in response to the voices of his players, from whom he has gained a deeper understanding perspective of the world. He hopes this acquired knowledge, the place of compassion from which he leads and learns, will anchor the work of Amplify Voices to create positive change.

For more info on Amplify Voices, visit: www.amplifyvoices.io/

The Rain City Documentary Series

The Rain City Documentary series is a episodic documentary that follows the Pete Carroll era in Seattle. The inspiration to create this documentary came in October of 2012. The Seahawks had just beaten the Patriots by a slim margin after an exciting, up and down game. Once the game had ended, my brother said, "It's too bad we don't have an ESPN 30 for 30 for our team. That night, I picked up a version of Adobe Premiere and the rest is history. Since it's creation, the series has garnered an immense social following world wide. It has been featured on numerous websites and radio stations including SB Nation, FieldGulls, Sports Radio 950 KJR. It has also premiered in many local theaters and shared by many of the players themselves.